The Hamilton Health Inc Marketing Research

The Hamilton Health Inc Marketing Research Introduction Marketing research is a strategy that businesses use to amass information regarding their operations from production to supply. In order to do this, the marketing research uses a systematic process of collecting, recording and assessing information dealing with marketing of the companies productions. The objective of the process is to identify and analyze how variation of the factors of marketing mix can influence the behavior of customers.Advertising We will write a custom research paper sample on The Hamilton Health Inc Marketing Research specifically for you for only $16.05 $11/page Learn More Why hire Marketing Research Suppliers The Hamilton Health, Inc – HHI needs to find out its actual market size so that to determine its potential of growth. This will entail determining the buying behavior of its clients, its distribution channels and the type of competition that the organization is facing. This is necessary in order for it to get professional advice of what the results of this would translate to when marketing the personal treadmills that are used for managing health and exercises. Since the founder of the business, Eric Hamilton is devoted to see that the business expands; he needs to get professional understanding of how that growth will be achieved. This is what will form the basis for a strategic plan that the firm will adapt for its expansion which will be based on accurate information, reasoned and timely decisions. HHI can make use of the marketing research suppliers to grab the competitors’ market share and also be enlightened on how to improve its products. Choosing a partner There are several companies that offer marketing research services to companies. However, for Eric’s HHI, the best company for partnering with is the one that will position it better to compete well with its competitors (Wiid Diggines, 2010, p. 134). The criteria of selecting such a partner will include choosing a company that has specialized in doing targeted market research for medical and sports equipment. Such a company will be very considering that the owner may know very little in terms of marketing. This will also give HHI an upper edge over its competitors. This is because the trained consultants are informed of the buying trends, marketing dynamics, ebbs and flows of customers among other facts (Wiid Diggines, 2010, p. 137). This type of knowledge is worth spending on especially when there is observable difference in the performance of the business. It’s important also to understand that the marketing research suppliers will not have all the answers to the company’s position at the moment. To begin with, there are several types of supplies.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The limited-service suppliers are those firms that focus their servi ces provision of one aspect of marketing research of few stages of the entire research process (Burns Ronald 2010, p. 178). These services are in most cases referred to as field services and may include data analyses, branding strategies and interviewing and coding of information among others. Full marketing research suppliers on the other hand are those businesses that will offer a full range of services that deal with the process of marketing. This means that they are able to collect information by developing research questions, conduct the research, analyze the data and come up with finding which they can use to draw conclusions and make recommendations (Burns Ronald 2010, p. 178). They utilize both the qualitative and quantitative methods of research and assessments of data. Expectations from the Supplier HHI should expect that the marketing research suppliers will free the company from the hustle of seeking customers and collecting information for analysis and so on. Therefor e Eric Hamilton will have ample time to focus on other issues of the company which include marketing, selling and studying the business trend. This means that other business aspects that would have gone unattended will be dealt with by the owner during this time (Crouch Housden, 2003, p. 145). By hiring the marketing research supplier, HHI anticipates that it will be eventually a worthy investment. Basically, Eric will be at peace knowing that the investment has a good success track record and therefore expect better and reliable results. The suppliers can always send reports on weekly, monthly or quarterly basis so that HHI can begin making strategies to move forward as the marketing research continues. The reports are likely to be more detailed than those that could have been generated by HHI. Do – It Yourself? In reality, the cost of company doing a research on its own is not just about the huge money that will be spent on the project, but it’s a matter of time th at will be invested and the quality of work done that will be realized. There are many instances where various firms opt to carry their research on their own, but later realize that they did not have adequate skill or time for the job. Many day pass-by, they turn into months and then years of a failed project because the owner may not find sufficient time for the job (Malhotra Birks, 2007, p. 256). Doing it by yourself can be cheap in terms of money, but costly in terms of failed project or lack of results. Therefore it is not advisable for anyone to pursue such a project without hiring assistance from professionals (Malhotra Birks, 2007, p. 256). This can only occur only; When one can realistically find time for the project in his own company When one has the skills and tool to analyze the data and draw conclusions When one has skill for making a report that will be credible to other users When one can be able to sustain an blind research or be able to find a sample qualified en ough to take part in the study Conclusion Marketing research will play a critical role in the growth of HHI as it fights to establish a strong market share. The information from the marketing research will enable the company develop strategies that will help it boost its operations and market share, hence making it to grow and expand steadily.Advertising We will write a custom research paper sample on The Hamilton Health Inc Marketing Research specifically for you for only $16.05 $11/page Learn More Reference List Burns, A.C. Ronald F.B. (2010) â€Å"Marketing Research,† 6th Edition. Upper Saddle River, NJ: Pearson-Prentice Hall. Crouch, S. Housden, M. (2003) â€Å"Marketing Research for Managers,† 3rd Ed, Oxford, ButterworthHeinemann Malhotra, N. Birks, D. (2007) â€Å"Marketing Research: An Applied Approach: 3rd European Ed,† Harlow, UK, Pearson Education Wiid, J Diggines, C. (2010). â€Å"Marketing Research,† 3rd Ed. New York, John Wiley Sons

Celebrate Johnny Appleseed Day

Celebrate Johnny Appleseed Day Johnny Appleseed was a famous American boy who is best known for his apple trees. Explore the life and contributions of Johnny Appleseed with the following classroom activities. Explore the Life of Johnny Appleseed (Language Arts) Johnny Appleseed led a full and adventurous life. To introduce students to his amazing life and accomplishments, try this activity: To introduce your students to Johnny Appleseed, read the book Johnny Appleseed by Jodie Shepard. Then discuss his life in Massachusetts and how his birth name was John Chapman. Talk about his love of apples and how he got his name.Then, show students a short video so they can see first hand about his life and accomplishments.Next, have students write a friendly letter to Johnny, asking him any questions they may have, or commenting on his life.Once students have completed their letters, encourage them to share with their classmates. Sorting and Charting Apple Seeds (Science/Math) Johnny Appleseed is famous for planting apple  trees. Try this science/math investigation activity with your students: Have each student bring in an apple to class. Then provide students with a copy of this apple guide so they can determine what kind of apple they brought.Next, have students guess how many apple seeds their apple has. (Tip: Make a chart on the front board with their guesses.)Then, cut open the apples and have each child count and record how many seeds their apple has. ( Do all apples have the same amount? What types of apples have the same number?)Once you get the results, have students compare the results of their estimated guess with the actual number of seeds in the apple.Lastly, allow the students to eat their apple for a healthy afternoon snack. Apple Facts (Social Studies/History) Try this fun apple project to learn some interesting apple facts: To begin, share a book about apples, such as Apples for Everyone by Jill Esbaum, or How Do Apples Grow? by Betsey Maestro.Then write the following facts on the front board: - Apples consists of 85 percent water. - Apples trees can produce fruit for as long as 100 years. - An apple usually has five to ten seeds in them. Next, divide students into groups of two to research even more facts about apples. (Tip: print out several pages from the books above for students to find apple facts.)Then have each person write two apple facts they learned on a cut-out apple. (One fact on the front and one fact on the back of the apples.)Once the facts are written, glue a green stem to the top, punch a hole in the green stem and string all the apple facts together on a clothes line. Suspend the apple project from the ceiling for all to see. Apple Glyphs (Art/Language Arts) Get to know your students better with this fun apple glyph activity: (This is a great activity to have in the learning center) For this activity, students will create an apple glyph that conveys information about themselves. To begin, supply the following arts supplies; red, green, yellow, and orange construction paper, glue, scissors, markers, and a sheet of directions.To create the glyph, the students must follow these directions:Apple Color - Red I have a sister, Green I have a brother, Yellow I have a sister and a brother, Orange I have no siblings.Stem Color - Green I am a boy, Yellow I am a girl.Leaf Color - Brown I have a pet, Yellow I dont have a pet.Worm Color - Light Brown I prefer pizza to pasta, Dark Brown I prefer pasta to pizza. Have an Apple Party (Nutrition/Health) Whats a better way to end a lesson then to have a party! Ask students to bring in apple snacks in honor of Johnny Appleseed. Foods such as applesauce, apple pie, apple muffins, apple bread, apple jelly, apple juice, and of course plain apples! On the day of the party, have students share their apple glyphs. You can even make a game out it. For example, say Whoever prefers pizza to pasta please stand up Or If you have a yellow stem on your apple, please stand up. Do this until their is one person left standing. The winner gets to pick an apple themed book.